Privacy policy

Elation Factory Co Privacy Policy

Last Updated: 12-13-2025

This Privacy Policy describes how Elation Factory Co ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from https://elationfactory.com (the "Site") or purchase our products through third-party marketplaces.

PERSONAL INFORMATION WE COLLECT

Information You Provide

When you make a purchase or attempt to make a purchase through the Site or a third-party marketplace, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information."

Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
• Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site or third-party marketplaces, including:

• Processing your payment information
• Arranging for shipping and delivery
• Providing you with invoices and/or order confirmations
• Communicating with you about your order
• Screening orders for potential risk or fraud

When in line with the preferences you have shared with us, we may provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

MARKETPLACE ORDERS

When you purchase our products through third-party marketplaces such as Amazon, Etsy, or Walmart, those platforms provide us with information necessary to fulfill your order, including your name, shipping address, and order details.

Use of Marketplace Data: We use marketplace customer information solely for order fulfillment, shipping, and related customer service. We do not use marketplace customer data for marketing purposes unless you separately opt in through our website.

Marketplace Data Retention: For orders placed through third-party marketplaces:

• Shipping and fulfillment information is deleted within 30 days after confirmed delivery, unless retention is required for:
• Active customer service inquiries or disputes
• Legal compliance or legal claims
• Tax, accounting, or regulatory requirements
• Transaction records necessary for tax and accounting purposes may be retained for the period required by applicable law (typically 7 years for tax records).

We comply with all data protection requirements set forth by marketplace platforms, including Amazon's Data Protection Policy and similar requirements from other marketplaces.

DATA RETENTION

Website Orders: When you place an order through the Site, we will maintain your Order Information for our records to provide ongoing customer service and comply with legal obligations. You may request deletion of your information at any time (see "Your Rights" below).

Marketplace Orders: See "Marketplace Orders" section above for specific retention periods.

Device Information: We retain Device Information for analytics purposes for up to 26 months, after which it is anonymized or deleted.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. These third parties include:

• Shopify: Powers our online store. Read more about how Shopify uses your Personal Information: https://www.shopify.com/legal/privacy
• Shipping carriers: To deliver your orders (USPS, UPS, FedEx, etc.)
• Payment processors: To process your payment transactions securely
• Analytics providers: Such as Google Analytics, to help us understand how customers use our Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

We require all third parties to respect the security of your Personal Information and to treat it in accordance with applicable law.

We may also share your Personal Information to:

• Comply with applicable laws and regulations
• Respond to a subpoena, search warrant, or other lawful request for information we receive
• Protect our rights, privacy, safety, or property, or that of our customers or others

We do not sell your Personal Information.

YOUR RIGHTS

Depending on your location, you may have certain rights regarding your Personal Information:

• Access: Request a copy of the Personal Information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your Personal Information
• Portability: Request a copy of your data in a portable format
• Opt-out: Opt out of marketing communications at any time

To exercise any of these rights, please contact us at cs@elationfactory.com. We will respond to your request within 30 days (or sooner if required by applicable law).

We will not discriminate against you for exercising any of these rights.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request information about the categories and specific pieces of Personal Information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request deletion of your Personal Information, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell your Personal Information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California privacy rights, contact us at cs@elationfactory.com or call 713-993-7753.

BEHAVIORAL ADVERTISING

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

DATA SECURITY

We implement appropriate technical and organizational measures to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls limiting who can access Personal Information
• Secure hosting infrastructure with regular security updates
• Regular review of our data collection, storage, and processing practices

While we strive to protect your Personal Information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

INTERNATIONAL TRANSFERS

If you are located outside the United States, please note that your information will be transferred to and processed in the United States, where our servers are located and our central database is operated. Data protection laws in the United States may differ from those in your country of residence.

If you are a European resident, we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests as described above.

MINORS

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at cs@elationfactory.com, and we will delete such information from our systems.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date above.

We encourage you to review this Privacy Policy periodically for any changes.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your privacy rights, please contact us:

By email: cs@elationfactory.com

By mail: Elation Factory Co 12662 Goar Road Houston, TX 77077 United States

This Privacy Policy was last updated on 12-13-2025].